CLINUVEL is translating its expertise and know-how in photomedicine and melanocortins,, accumulated over more than two decades. It aims to assist the wellbeing of those at higher risk from UV and HEV light exposure. The Company’s first PhotoCosmetic product line, the polychromatic screen CYACÊLLE, was launched as part of a pilot in March 2023 in six European countries. Second generation polychromatic screens and lines for DNA repair and melanogenesis are under development at the Group’s Singapore Research, Development & Innovation Centre.
The key focus in FY2023 was to complete the development and initial limited launch of CYACÊLLE, which offers polychromatic photoprotection to a wider range of light – incorporating UV and HEV light – than currently provided by products in the market. CYACÊLLE is also the Company’s second commercial product, and it marks a milestone in the diversification of the Company’s product range.
Prior to the initial pilot launch of CYACÊLLE on 1 March 2023, the focus of the Communications, Branding & Marketing Division (CBM) Division to raise awareness of the need for photprotection. The CBM team started campaigns through digital marketing, reaching new audiences. CLINUVEL Ambassadors (CUVAs) were identified and engaged to progressively build awareness of the need for photoprotection. CUVAs are leading and influential individuals from each of the target audiences – fair skinned individuals with a history of skin cancer in their family, immunocompromised organ transplant patients, and people exposed under extreme outdoors conditions due to their profession or recreational pursuits.
Two Intriguing Personalities (CUVIPs) were first engaged during the year, as they shared common audiences. The two CUVIPS aimed to first time raise CLINUVEL’s mission and story.
CUVAs
Outdoor extreme
Paula Novotna: What is my daily routine to protect my skin? I try to wear UV protective clothes to cover my skin, and apply sunscreen to my exposed parts of my body.
Greta Hoeller: Living on the oceans means we are constantly exposed to the sun. When @clinuveldna reached out to ask us to be their ambassador and raise awareness of the damaging effects of UV radiation on our skin, it was a clear yes. It gives us access to scientific knowledge like the Fitzpatrick skin types to protect ourselves and all of you from unintentionally damaging our skin while sailing.
Immunocompromised
Jonathan Ferguson: Through my partnership with Clinuvel, we’re trying to raise awareness about skin cancer. Our team is fuelled by passionate outdoor athletes, skin cancer survivors and high risk groups with autoimmune diseases like me, who need to be extra careful around the sun. I’ve learned so much from these ambassadors.
Jacqueline Fraser: Organ transplantation isn’t a cure either. It’s merely swapping one set of medical issues for another. Along with a lifetime of anti rejection medications which come with their own side effects. One being the increased risk of skin cancer. There’s a high mortality rate around the 7 to 8 year mark post transplant as a result.
Skin Cancer susceptible
Kate Fitzpatrick: Sometimes remembering to apply sunscreen is annoying. Sometimes wearing long-sleeved swim shirts is annoying. Who wouldn’t rather be in a cuter suit at the beach or pool? But you know what? Skin cancer surgery is annoying too, to say the least. And it only takes 21 days to develop a habit, for better or for worse.
Matt Heywood: I’ve learnt that there is always more to learn, through my relationship with sun/light and the team @clinuveldna, I have very much realised that we are only at the very start of a journey, the individuals that are protecting their skin are a minority in comparison.
CUVIPs
Jaap van Zweden
@JaapVanZwedenOfficial
During my most recent trips I ensured that I was adequately protected from the sun when exploring the city. Working with @clinuvel_pharmaceuticals has highlighted the importance of solar protection in order to minimise the risk of skin cancer.
Cristina Ramos
@cristinaramos_ofc
Summer is coming and taking advantage of the fact that May is Skin Cancer Awareness Month, I encourage you to protect yourselves, because the sun at certain hours and for a long time is harmful. Take care of your skin with care to prevent diseases and its premature deterioration.